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Participatory market chain approach (PMCA): User guide

This tool was developed by CIP and partners to stimulate commercial, technological and institutional innovations and generate business opportunities that benefit small-scale farmers. This methodology structures a participatory process that involves different chain actors (public and private), including smallholders and business sector, focus on market demand, guided by facilitators and organized around three phases (diagnosis, analysis of opportunities and development of innovations).

LINK methodology: A Participatory Guide to Business Models that Link Smallholders to Markets

Helps actors understand the current functioning of the market chain and key business models, design innovations that empower producer groups to engage more effectively and buyers to act in ways more amenable to smallholder farmers.

A participatory and Area-Based Approach to Agricultural Development

This guide from CIAT is the first of a four-part series on good practices for value chain development. It emphasizes a participatory approach to build the marketing capibilities of small farmers. 

This strategy paper provides an overview of CIAT’s approach to rural agroenterprise development. The participatory and area based or “territorial” approach is made up from a number of methods and tools that have been developed by the Rural Agroenterprise Development Project team and its partners through project work in Latin America, Africa and Asia over the past 10 years.

Participatory market chain approach (PMCA): Prototype guide for integrating gender into participatory market chain approach

The Prototype guide for integrating gender into the Participatory Market Chain Approach (PMCA) seeks to build understanding on gender issues into value chain interventions and to create the capacities of PMCA's facilitators in applying gender analysis and developing gender-sensitive strategies to promote equitable opportunities for men and women to access to and benefit from the PMCA intervention. This guide is a prototype document developed from lessons learned during field research and exchanges between CIP researchers and PMCA practitioners from East Africa and the Andes.

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